There are plenty of mistakes that can be damaging to your business via social media, but I have 5 main things that I try to get my clients to focus on. Of course we all make mistakes, and generally, your audience will look past small errors. However, some things cannot be overlooked and should be avoided… Continue reading 5 Social Media Mistakes
Tag: #tuesdaytip
Who, What, When & Where
There are many stats and things to look at when it comes to your social media. Of course, knowing who your audience is is the first thing to determine all the rest. You have to know your audience's gender, age, interests, etc. to get a better idea of where they get their information, what they… Continue reading Who, What, When & Where
Who are you?
When it comes to branding, there is one very important question you have to answer; who are you? Of course, this is a loaded question and one that may have different answers over the years, but when it comes to your brand it is a question people are asking about you every day. They want… Continue reading Who are you?
A day in the life
Many people have asked me what I do each day and how I help my clients. The short answer is that I manage their every day social media presence for them. The long answer is much more complicated. Social media management is more than posting every day. Each week I take inventory of what my… Continue reading A day in the life
Events
Are you in a service based industry? Do you host regular meetings or events? How about sales? All of these should be events that people can mark as attending on Facebook. One of the best ways to promote your business and have people share your business with their friends is through events. Events are a… Continue reading Events
Context
How many times have you seen pictures on Facebook and Instagram with no context? I can bet that unless it is really appealing, you continue scrolling. Why? Because people need to know what they are looking at. While captions are just one piece of your social media posts, they are not to be forgotten. Captions… Continue reading Context
Facebook Templates
Facebook now offers several templates for you to use that may best fit your business. These templates come with tabs to help you better communicate with your followers. However, not every tab is relevant for every business. I have spent some time looking at the different options for templates for my clients. What it boils… Continue reading Facebook Templates
Encourage Engagement
I recently had a conversation with one of my clients about post engagement on Facebook. We talked about which posts were doing well and the people who were engaging. She was talking about the people who were sharing and liking her posts and how great that is. In this conversation, I explained the importance… Continue reading Encourage Engagement
Your Business Deserves Some Love
Lately, I have been so focused on working hard for my clients and meeting their needs that my online presence was suffering. As a social media specialist, this does not look particularly good. So, I spent a reasonable amount of time on it last week and have already seen a return on my investment (meaning… Continue reading Your Business Deserves Some Love
Learn from others
One of the first things I do when I get a new client is look up their competition on social media. I learn about their industry and look for inspiration. Competition is crucial in social media. In order to bust through the noise, you have to have captivating content. So, I start searching. I find… Continue reading Learn from others