Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
Tag: audience
Remarketing
So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remarketing. No, this does not mean merely… Continue reading Remarketing
Pain Points
You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points
Social Media Management FAQ
I am asked to explain what it is that I do often, so I thought I would answer a few of these questions today! Tell me what it is you do and how it works. I manage small business' social media accounts. This includes posting, replying to comments, recruiting and engaging with followers, creating and… Continue reading Social Media Management FAQ
Your Audience
A lot of people want to know the secret combination of the time of day, number of times a day and number of times a week to post on social media. Unfortunately, this is not a one size fits all kind of answer. While I am a believer in posting at least once a day… Continue reading Your Audience
Know your audience
We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience
5 Social Media Mistakes
There are plenty of mistakes that can be damaging to your business via social media, but I have 5 main things that I try to get my clients to focus on. Of course we all make mistakes, and generally, your audience will look past small errors. However, some things cannot be overlooked and should be avoided… Continue reading 5 Social Media Mistakes
Who are you?
When it comes to branding, there is one very important question you have to answer; who are you? Of course, this is a loaded question and one that may have different answers over the years, but when it comes to your brand it is a question people are asking about you every day. They want… Continue reading Who are you?
Increasing Organic Reach
We all know that you can spend money to get more traffic on your Facebook page, but what if you don't have any money to spend on Facebook? How can you cut through the noise and increase your organic reach? How can you compete with Facebook's ever-changing algorithm? Just a few simple changes can not… Continue reading Increasing Organic Reach