With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business
I get asked a lot about how I come up with and organize my content for each client and their social media platforms. The simple answer is that I plan out each client's content weekly. Then I execute it daily, making adjustments as things come up or as necessary. However, I do far more than… Continue reading Content Curation
We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience
With all the different social media platforms available to us as business owners, deciding which ones to use can be tricky. All too often I find business owners trying to do them all. While I commend them for their effort and attempting to be present on all levels, this is not always the best strategy… Continue reading Social Media Platforms
When it comes to social media management you have to be intentional. You have to put in the work in the areas that are not satisfying your needs. This does not have to be a painful process, but effort is required to make these changes and make them work for you. To be intentional you… Continue reading Be Intentional