A common question I get is when to post on social media. While I feel that each business's audience is different, Sprout Social released a new report of over 20,000 users with data suggesting the best times per platform. Before you take this information as total fact remember to do your own research. This information… Continue reading Best Times to Post on Each Platform
Tag: social media management
Update: Apple’s iOS Tracking Permissions
Well, the day has come. Apple has rolled out its new, controversial update. This update includes new prompts within apps on Apple products to track data. While the full impact of this update is unknown, prompts from apps will begin to pop up for users to opt-in or out of data tracking. Regarding social media,… Continue reading Update: Apple’s iOS Tracking Permissions
Customer Service
In talking with one of my clients today, he told me about a recent frustration regarding a local business with inaccurate and un-updated information on their social media. He arrived at their storefront to find it was closed despite their hours listed online as being open. Time and time again, I have run into this… Continue reading Customer Service
Recreating the in-store experience online
Much of the buzz over the past year has been about reaching your consumers online since they cannot shop in-store. However, it looks like consumers may be shifting toward the digital shopping experience over in-person with things re-opening. While this does offer the customer more efficient shopping and the seller more revenue to support their… Continue reading Recreating the in-store experience online
The Marketing Funnel is Dead
I have never loved the marketing funnel idea. While it has been drilled into marketing professionals forever, it has always left out an essential piece, in my opinion, the customer! In the funnel, the customer is an afterthought, but that makes no sense. Why would we put the people we want to spend money with… Continue reading The Marketing Funnel is Dead
Routine
One of my biggest tips to business owners who want to improve their presence and consistency on their social media is to create a routine. Whether you schedule your posts ahead of time for the week or post each morning as you get your day started, having a set plan is a great first step.… Continue reading Routine
Social Media Ad Creation
Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
Be Consistent
So I won't lie, in my personal life, I am not always consistent. Be it ADHD or my conflicted desire to relax on the couch and clean my house; I am just not always on the ball. However, when it comes to my professional life and my business, consistency is a must. Thankfully, I have… Continue reading Be Consistent
Analytics
How often are you drilling down into your social media analytics? Weekly? Monthly? Quarterly? As a part of my social media management services, monthly reporting is my standard. Keeping up to date on the current trends and insights into your social media platforms is key to your organic growth and execution of your social media… Continue reading Analytics
2021 Social Media Trends
If 2020 has taught us anything, it is the power and vitality of social media. From the growth and explosion of TikTok to brand transparency on social media, there is no doubt that social media is your key to success in 2021. Let's explore some trends coming our way in the next year. It is… Continue reading 2021 Social Media Trends