You may have heard about the coming updates with Apple that are going to have significant impacts on Facebook advertising. This news has been churning in the industry since late December of 2020. While there is still no definitive news on this situation, more is said to be coming. According to Social Media Today, there… Continue reading Facebook Ads and Apple Update
When it comes to creating your copy for an ad, the first thing to keep in mind is to keep it short and sweet. Not only do you have limited time to catch and maintain someone's attention on social media, but Facebook has preferences and best practices designed for their platform.
Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remixing. No, this does not mean merely hitting… Continue reading Remixing
You may have heard this, but when it comes to growing your Facebook, you have to pay to play. That means paid advertisements. Whether you want to spend $50 or $500 a month, you have to be willing to fork over some money for quick growth results. So, how do you decide the best way… Continue reading Pay to Play on Facebook