Social Media Ad Creation

Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation

Be Consistent

So I won't lie, in my personal life, I am not always consistent. Be it ADHD or my conflicted desire to relax on the couch and clean my house; I am just not always on the ball. However, when it comes to my professional life and my business, consistency is a must. Thankfully, I have… Continue reading Be Consistent

New Year, Same Plan

While leaving 2020 behind us may be exciting, one thing remains, uncertainty. Unfortunately, 2021 does not appear to be bringing much change in these first few months of the year. We will undoubtedly still be dealing with this pandemic for much of the new year. Although this outlook is bleak, we did gain some valuable… Continue reading New Year, Same Plan

Analytics

How often are you drilling down into your social media analytics? Weekly? Monthly? Quarterly? As a part of my social media management services, monthly reporting is my standard. Keeping up to date on the current trends and insights into your social media platforms is key to your organic growth and execution of your social media… Continue reading Analytics

Remixing

So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remixing. No, this does not mean merely hitting… Continue reading Remixing

Pain Points

You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points

Social Media ROI

As I have discussed in the past, it can be difficult to measure your ROI with social media marketing. However, growing your presence and attracting new followers monthly should be taken into account. This growth is what I "hang my hat on," so to speak. When it comes to what I do, I cannot promise… Continue reading Social Media ROI