Customer Service

In talking with one of my clients today, he told me about a recent frustration regarding a local business with inaccurate and un-updated information on their social media. He arrived at their storefront to find it was closed despite their hours listed online as being open. Time and time again, I have run into this… Continue reading Customer Service

Recreating the in-store experience online

Much of the buzz over the past year has been about reaching your consumers online since they cannot shop in-store. However, it looks like consumers may be shifting toward the digital shopping experience over in-person with things re-opening. While this does offer the customer more efficient shopping and the seller more revenue to support their… Continue reading Recreating the in-store experience online

How to Spend Your Marketing Dollars

In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading How to Spend Your Marketing Dollars

The Marketing Funnel is Dead

I have never loved the marketing funnel idea. While it has been drilled into marketing professionals forever, it has always left out an essential piece, in my opinion, the customer! In the funnel, the customer is an afterthought, but that makes no sense. Why would we put the people we want to spend money with… Continue reading The Marketing Funnel is Dead

Social Media Ad Creation

Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation

Be Consistent

So I won't lie, in my personal life, I am not always consistent. Be it ADHD or my conflicted desire to relax on the couch and clean my house; I am just not always on the ball. However, when it comes to my professional life and my business, consistency is a must. Thankfully, I have… Continue reading Be Consistent

New Year, Same Plan

While leaving 2020 behind us may be exciting, one thing remains, uncertainty. Unfortunately, 2021 does not appear to be bringing much change in these first few months of the year. We will undoubtedly still be dealing with this pandemic for much of the new year. Although this outlook is bleak, we did gain some valuable… Continue reading New Year, Same Plan

Analytics

How often are you drilling down into your social media analytics? Weekly? Monthly? Quarterly? As a part of my social media management services, monthly reporting is my standard. Keeping up to date on the current trends and insights into your social media platforms is key to your organic growth and execution of your social media… Continue reading Analytics

Remixing

So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remixing. No, this does not mean merely hitting… Continue reading Remixing