I get asked about scheduling social media often. Most of the time people would like to know what platform/ system I use to schedule my client's social media. While I used to recommend Hootsuite or Sprout Social, I no longer use those platforms myself. I have found that Facebook has stepped up its game in… Continue reading Scheduling
I recently did a presentation for the local chapter of the Association of Fundraising Professionals. Since time and money are often limited, I thought I would share a couple of the questions from this presentation to help those wearing all the hats in their non-profit organization. Keep in mind that some of this advice applies… Continue reading Social Media for Non-profits
You may have heard about the coming updates with Apple that are going to have significant impacts on Facebook advertising. This news has been churning in the industry since late December of 2020. While there is still no definitive news on this situation, more is said to be coming. According to Social Media Today, there… Continue reading Facebook Ads and Apple Update
With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
I love these four questions to guide your content creation. Sometimes it can be challenging to get started crafting your content.
When it comes to creating your copy for an ad, the first thing to keep in mind is to keep it short and sweet. Not only do you have limited time to catch and maintain someone's attention on social media, but Facebook has preferences and best practices designed for their platform.
Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remixing. No, this does not mean merely hitting… Continue reading Remixing
Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Creating Content
So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remarketing. No, this does not mean merely… Continue reading Remarketing