The Algorithm

Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm

Social Media ROI

As I have discussed in the past, it can be difficult to measure your ROI with social media marketing. However, growing your presence and attracting new followers monthly should be taken into account. This growth is what I "hang my hat on," so to speak. When it comes to what I do, I cannot promise… Continue reading Social Media ROI

Growth

If you have spent any time on Instagram as a business owner, you have probably experienced people reaching out to you and promising thousands of followers for a small fee. What they do not tell you is that these "followers" are bots, not your target market and not actual customers that will spend money with… Continue reading Growth

Timing

You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing

Social Media Platforms

With all the different social media platforms available to us as business owners, deciding which ones to use can be tricky. All too often I find business owners trying to do them all. While I commend them for their effort and attempting to be present on all levels, this is not always the best strategy… Continue reading Social Media Platforms

Facebook 2019 Best Practices

Social Media Today is out with some great information on the optimal posting practices for Facebook. While much of this information is dependent on your audience, consider incorporating these tactics to your Facebook strategy this year. Here are top 4 practices: Video: It is no surprise that that posting video is still the best type… Continue reading Facebook 2019 Best Practices

Content Inspiration

Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Content Inspiration