I get asked about scheduling social media often. Most of the time people would like to know what platform/ system I use to schedule my client's social media. While I used to recommend Hootsuite or Sprout Social, I no longer use those platforms myself. I have found that Facebook has stepped up its game in… Continue reading Scheduling
You've heard about Instagram stories, and you've flipped through them, but what is all the buzz about stories? Instagram stories are a great way to improve your Instagram presence. Not only are they short bursts of content, but they offer great ways to engage with and reach your audience. One of the perks of using… Continue reading Instagram Stories
With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
Everyone wants to know how to get their followers to engage with their posts or increase their engagement rate.
Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Creating Content
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time-limited… Continue reading Instagram Tip
Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm
As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy