With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
Everyone wants to know how to get their followers to engage with their posts or increase their engagement rate.
Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Creating Content
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time-limited… Continue reading Instagram Tip
Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm
As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy
At this point, hashtags are a well known and commonly used thing when it comes to social media, but are they really important? YES! Hashtags can be the difference in 1 or 100 people seeing your post. So, how do you use them and how does it benefit your brand? When it comes to using… Continue reading Hashtags
If you have spent any time on Instagram as a business owner, you have probably experienced people reaching out to you and promising thousands of followers for a small fee. What they do not tell you is that these "followers" are bots, not your target market and not actual customers that will spend money with… Continue reading Growth