User-Generated Content

One of the best ways to gain new followers and create new content is through user-generated content. User-generated content is content created and shared by your followers about your brand. This marketing strategy is a powerful way to reach people differently. Let's explore a couple of ways you can encourage your followers to create content… Continue reading User-Generated Content

Build Your Authority

For many small business owners, the task of breaking through the noise and "outshining" your competition on social media is overwhelming. But it doesn't have to be! You can have success that translates to dollars by establishing yourself and your business as an authority or expert within your industry. Positioning your business or brand as… Continue reading Build Your Authority


Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity

Big Brands vs. Small Business

I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business

Instagram Story Best Practices

As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices

Understanding the Algorithm

If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm¬†is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm

Cultivating Relationships

The reason so many people find social media to be overwhelming and feel they are not seeing the results they would like has much to do with a lack of relationship building. Just like any other type of relationship, the bonds you form with your potential customers on social media need nurturing. You wouldn't meet… Continue reading Cultivating Relationships