At this point, hashtags are a well known and commonly used thing when it comes to social media, but are they really important? YES! Hashtags can be the difference in 1 or 100 people seeing your post. So, how do you use them and how does it benefit your brand?
When it comes to using hashtags, there are a few things to remember.
- Search them on Instagram to determine their popularity. When you search for hashtags, you will see how many posts have used that tag. Try to have a combination of super popular tags and not so popular tags for best results.
- Use only relevant tags. Do not use hashtags that have nothing to do with your post or brand. For example, do not use the hashtag #dogsofinstagram unless it is really content that people following that hashtag would want to see.
- Change up the order. Hand typing your hashtags for each post is a great way to make sure you are changing up your order of tags for your posts. While you may want to use some of the same ones this will help you to come up with other creative tags to diversify your content. (Instagram’s algorithm will punish you for using the same hashtags in the same order for every post.)
- 30 is the limit. You can have up to 30 hashtags in each post. Try to use them all, but remember to only use relevant ones. Also, separate your hashtags from your text on Instagram with – or . for 5 or so lines to allow the viewer to decide if they want to read them all or not. (Like this
. #417land #springfieldmo #bossbabe )
So, how and why does it benefit your brand to use hashtags?
- Searchability! On all social networks, you can search by hashtags. So, if you post consistently with the same hashtag, like #springfieldmo, people are more likely to find you and follow your page.
- Follows. On Instagram people often follow hashtags. You can follow them just like you would a page and anyone using that hashtag will pop up on those following that tag’s feed. This can put you in front of an entirely new set of eyes each day. It can also help you draw inspiration for your posts.
The bottom line is that hashtags matter. If you only use a couple at first that is ok, but definitely use them!