Pain Points

You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points

Authenticity

Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity

Time on Your Socials

Last week I posed the question in one of my posts about how much time you are spending on your business' social media each day. I said that I spend an average of one hour per day on my own. I want to break this down for you today so you can see how to… Continue reading Time on Your Socials

Big Brands vs. Small Business

I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business

The Algorithm

Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm

Social Media Management FAQ

I am asked to explain what it is that I do often, so I thought I would answer a few of these questions today! Tell me what it is you do and how it works. I manage small business' social media accounts. This includes posting, replying to comments, recruiting and engaging with followers, creating and… Continue reading Social Media Management FAQ

Social Media ROI

As I have discussed in the past, it can be difficult to measure your ROI with social media marketing. However, growing your presence and attracting new followers monthly should be taken into account. This growth is what I "hang my hat on," so to speak. When it comes to what I do, I cannot promise… Continue reading Social Media ROI

Instagram Copy

Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy

Blogging

So, you want to write a blog. That's great! As you likely already know, blogging not only provides your followers with great content, but it also establishes you as a trustworthy and credible industry expert. Blogging also increases your SEO (search engine optimization), you can read all about this in my previous post on blogging… Continue reading Blogging

Video

By now, you have heard that video is king when it comes to social media content. So, how do you get started creating these eye-catching videos you see so often? How do you transform your raw and oftentimes rough footage into a seamless video? The biggest piece of advice I have when it comes to… Continue reading Video