User-Generated Content

One of the best ways to gain new followers and create new content is through user-generated content. User-generated content is content created and shared by your followers about your brand. This marketing strategy is a powerful way to reach people differently. Let's explore a couple of ways you can encourage your followers to create content… Continue reading User-Generated Content

Creating Content

Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Creating Content

Pain Points

You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points

Authenticity

Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity

Time on Your Socials

Last week I posed the question in one of my posts about how much time you are spending on your business' social media each day. I said that I spend an average of one hour per day on my own. I want to break this down for you today so you can see how to… Continue reading Time on Your Socials

Big Brands vs. Small Business

I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business

The Algorithm

Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm

Social Media Management FAQ

I am asked to explain what it is that I do often, so I thought I would answer a few of these questions today! Tell me what it is you do and how it works. I manage small business' social media accounts. This includes posting, replying to comments, recruiting and engaging with followers, creating and… Continue reading Social Media Management FAQ