Build Your Authority

For many small business owners, the task of breaking through the noise and "outshining" your competition on social media is overwhelming. But it doesn't have to be! You can have success that translates to dollars by establishing yourself and your business as an authority or expert within your industry. Positioning your business or brand as… Continue reading Build Your Authority

Big Brands vs. Small Business

I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business

When to outsource

Small business owners are some of the hardest working people I have ever met. They will take on as much as humanly possible to ensure their business' growth and success. However, there comes a time when they have to start outsourcing certain parts of their business. Times when they cannot do any more or merely… Continue reading When to outsource

Timing

You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing

5 Social Media Mistakes

There are plenty of mistakes that can be damaging to your business via social media, but  I have 5 main things that I try to get my clients to focus on.  Of course we all make mistakes, and generally, your audience will look past small errors. However, some things cannot be overlooked and should be avoided… Continue reading 5 Social Media Mistakes

A little goes a long way

As a small business owner myself, I understand the need to get your bang for your buck. That is why I encourage the use of my customizable packages. For a flat monthly fee you are guaranteed the following: Growth: With my help, your social media presence will consistently grow each month. By maintaining your appearance… Continue reading A little goes a long way

Content Inspiration

Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Content Inspiration

Facebook Templates

Facebook now offers several templates for you to use that may best fit your business. These templates come with tabs to help you better communicate with your followers. However, not every tab is relevant for every business. I have spent some time looking at the different options for templates for my clients. What it boils… Continue reading Facebook Templates