Customer Service

In talking with one of my clients today, he told me about a recent frustration regarding a local business with inaccurate and un-updated information on their social media. He arrived at their storefront to find it was closed despite their hours listed online as being open. Time and time again, I have run into this… Continue reading Customer Service

Recreating the in-store experience online

Much of the buzz over the past year has been about reaching your consumers online since they cannot shop in-store. However, it looks like consumers may be shifting toward the digital shopping experience over in-person with things re-opening. While this does offer the customer more efficient shopping and the seller more revenue to support their… Continue reading Recreating the in-store experience online

New Service

I have been toying with this idea for a while now, but I am excited to announce a new formal service within my business! You can now hire me as a social media consultant. Together we can set up the perfect social media plan for your business. Consultations will be customized for your business and… Continue reading New Service

Build Your Authority

For many small business owners, the task of breaking through the noise and "outshining" your competition on social media is overwhelming. But it doesn't have to be! You can have success that translates to dollars by establishing yourself and your business as an authority or expert within your industry. Positioning your business or brand as… Continue reading Build Your Authority

Big Brands vs. Small Business

I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business

When to outsource

Small business owners are some of the hardest working people I have ever met. They will take on as much as humanly possible to ensure their business' growth and success. However, there comes a time when they have to start outsourcing certain parts of their business. Times when they cannot do any more or merely… Continue reading When to outsource

Timing

You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing

5 Social Media Mistakes

There are plenty of mistakes that can be damaging to your business via social media, but  I have 5 main things that I try to get my clients to focus on.  Of course we all make mistakes, and generally, your audience will look past small errors. However, some things cannot be overlooked and should be avoided… Continue reading 5 Social Media Mistakes