Today I just want to say thank you. With Thanksgiving this week, I want to express my gratitude not only for my clients but for everyone who has supported me on my journey as a business owner. I am so lucky to have such encouraging friends and family. Every time I go to a networking… Continue reading Gratitude
Tag: #tuesdaythoughts
Backstory
Some of you may know this, so this is for those who do not know my background. I graduated from Missouri State University in 2012 with my Bachelors Degree in Public Relations with a minor in Entrepreneurial Studies. While this may seem completely appropriate given where I am today, my path was not so clear… Continue reading Backstory
User-Generated Content
Have you heard about "user-generated content" (UGC), but unsure what it is or how to use it? No worries! This is just a new/ digital way of saying word of mouth. So, in the world of social media, UGC is content about your brand that your audience has created and shared with their followers. Not… Continue reading User-Generated Content
Who are you?
When it comes to branding, there is one very important question you have to answer; who are you? Of course, this is a loaded question and one that may have different answers over the years, but when it comes to your brand it is a question people are asking about you every day. They want… Continue reading Who are you?
A day in the life
Many people have asked me what I do each day and how I help my clients. The short answer is that I manage their every day social media presence for them. The long answer is much more complicated. Social media management is more than posting every day. Each week I take inventory of what my… Continue reading A day in the life
Context
How many times have you seen pictures on Facebook and Instagram with no context? I can bet that unless it is really appealing, you continue scrolling. Why? Because people need to know what they are looking at. While captions are just one piece of your social media posts, they are not to be forgotten. Captions… Continue reading Context
Encourage Engagement
I recently had a conversation with one of my clients about post engagement on Facebook. We talked about which posts were doing well and the people who were engaging. She was talking about the people who were sharing and liking her posts and how great that is. In this conversation, I explained the importance… Continue reading Encourage Engagement
Your Business Deserves Some Love
Lately, I have been so focused on working hard for my clients and meeting their needs that my online presence was suffering. As a social media specialist, this does not look particularly good. So, I spent a reasonable amount of time on it last week and have already seen a return on my investment (meaning… Continue reading Your Business Deserves Some Love
It takes a village
They say it takes a village to raise a child, but I think it also takes a village to grow a business. There are times when you have to say when. You have to let others help you to get to the next level. Not only do I love to help small businesses with this,… Continue reading It takes a village
Change it up
As a very scheduled and organized person, I have a tendency to want things to be the same every week. However, in the world of social media this just does not work. You have to change it up. Of course you have to consistently put content out there, but there are some easy ways to… Continue reading Change it up