Some of you may know this, so this is for those who do not know my background. I graduated from Missouri State University in 2012 with my Bachelors Degree in Public Relations with a minor in Entrepreneurial Studies. While this may seem completely appropriate given where I am today, my path was not so clear… Continue reading Backstory

User-Generated Content

Have you heard about "user-generated content" (UGC), but unsure what it is or how to use it? No worries! This is just a new/ digital way of saying word of mouth. So, in the world of social media, UGC is content about your brand that your audience has created and shared with their followers. Not… Continue reading User-Generated Content

A day in the life

Many people have asked me what I do each day and how I help my clients. The short answer is that I manage their every day social media presence for them. The long answer is much more complicated. Social media management is more than posting every day. Each week I take inventory of what my… Continue reading A day in the life


How many times have you seen pictures on Facebook and Instagram with no context? I can bet that unless it is really appealing, you continue scrolling. Why? Because people need to know what they are looking at. While captions are just one piece of your social media posts, they are not to be forgotten. Captions… Continue reading Context

Encourage Engagement

I recently had a conversation with one of my clients about post engagement on Facebook. We talked about which posts were doing well and the people who were engaging. She was talking about the people who were sharing and liking her posts and how great that is.   In this conversation, I explained the importance… Continue reading Encourage Engagement

Your Business Deserves Some Love

Lately, I have been so focused on working hard for my clients and meeting their needs that my online presence was suffering. As a social media specialist, this does not look particularly good. So, I spent a reasonable amount of time on it last week and have already seen a return on my investment (meaning… Continue reading Your Business Deserves Some Love

It takes a village

They say it takes a village to raise a child, but I think it also takes a village to grow a business. There are times when you have to say when. You have to let others help you to get to the next level. Not only do I love to help small businesses with this,… Continue reading It takes a village