Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy
So, you want to write a blog. That's great! As you likely already know, blogging not only provides your followers with great content, but it also establishes you as a trustworthy and credible industry expert. Blogging also increases your SEO (search engine optimization), you can read all about this in my previous post on blogging… Continue reading Blogging
Small business owners are some of the hardest working people I have ever met. They will take on as much as humanly possible to ensure their business' growth and success. However, there comes a time when they have to start outsourcing certain parts of their business. Times when they cannot do any more or merely… Continue reading When to outsource
You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing
I get asked a lot about how I come up with and organize my content for each client and their social media platforms. The simple answer is that I plan out each client's content weekly. Then I execute it daily, making adjustments as things come up or as necessary. However, I do far more than… Continue reading Content Curation
One of the main things I talk about with my clients and potential clients is the type of content we are putting out. I discuss with them their goals and how we want to reach their prospective audience. In this conversation, I stress the importance of brand humanization. Brand humanization is all about authenticity and… Continue reading Brand Humanization
When it comes to branding, there is one very important question you have to answer; who are you? Of course, this is a loaded question and one that may have different answers over the years, but when it comes to your brand it is a question people are asking about you every day. They want… Continue reading Who are you?
As a very scheduled and organized person, I have a tendency to want things to be the same every week. However, in the world of social media this just does not work. You have to change it up. Of course you have to consistently put content out there, but there are some easy ways to… Continue reading Change it up