Building a Website

I am in the middle of two very different website redesigns. One was confusing to navigate, and the information unclear. The other is more simple and lacking in style and character. When designing your website, I believe a few things are vital to a successful finished product. Keep it clean and simple.Make sure it communicates… Continue reading Building a Website

Keywords to Convert

I wanted to take a minute to share a great infographic from Social Media Today. It includes 88 words that you can use to convert website visitors to taking action. While this infograpgic is specific to websites, I wanted to talk about the importance of using keywords like these across all your platforms. I have said this… Continue reading Keywords to Convert

How to Spend Your Marketing Dollars

In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading How to Spend Your Marketing Dollars

SEO and Social Media

I have been asked many times about how the work I do for someone's social media affects their SEO. While there are MANY things that play into your company's overall SEO and Google Ranking, my services on social media certainly help in boosting your SEO. Here are a couple things to consider when it comes… Continue reading SEO and Social Media

Blogging

So, you want to write a blog. That's great! As you likely already know, blogging not only provides your followers with great content, but it also establishes you as a trustworthy and credible industry expert. Blogging also increases your SEO (search engine optimization), you can read all about this in my previous post on blogging… Continue reading Blogging

Blogging and SEO

You have probably heard from someone at some time that the easiest and best way toboost your SEO (Search Engine Optimization) is by having a blog on your website. This is absolutely true. However, there are a few things to remember to ensure you are getting the most out of this addition to your site.… Continue reading Blogging and SEO

Your Business Deserves Some Love

Lately, I have been so focused on working hard for my clients and meeting their needs that my online presence was suffering. As a social media specialist, this does not look particularly good. So, I spent a reasonable amount of time on it last week and have already seen a return on my investment (meaning… Continue reading Your Business Deserves Some Love