A common question I get is when to post on social media. While I feel that each business's audience is different, Sprout Social released a new report of over 20,000 users with data suggesting the best times per platform. Before you take this information as total fact remember to do your own research. This information… Continue reading Best Times to Post on Each Platform
In talking with one of my clients today, he told me about a recent frustration regarding a local business with inaccurate and un-updated information on their social media. He arrived at their storefront to find it was closed despite their hours listed online as being open. Time and time again, I have run into this… Continue reading Customer Service
With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
Everyone wants to know how to get their followers to engage with their posts or increase their engagement rate.
How often are you drilling down into your social media analytics? Weekly? Monthly? Quarterly? As a part of my social media management services, monthly reporting is my standard. Keeping up to date on the current trends and insights into your social media platforms is key to your organic growth and execution of your social media… Continue reading Analytics
I have been asked many times about how the work I do for someone's social media affects their SEO. While there are MANY things that play into your company's overall SEO and Google Ranking, my services on social media certainly help in boosting your SEO. Here are a couple things to consider when it comes… Continue reading SEO and Social Media
If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm
With all the different social media platforms available to us as business owners, deciding which ones to use can be tricky. All too often I find business owners trying to do them all. While I commend them for their effort and attempting to be present on all levels, this is not always the best strategy… Continue reading Social Media Platforms
There are many stats and things to look at when it comes to your social media. Of course, knowing who your audience is is the first thing to determine all the rest. You have to know your audience's gender, age, interests, etc. to get a better idea of where they get their information, what they… Continue reading Who, What, When & Where