If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is “the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal.” What many people fail to realize, in terms of the algorithms of social media, is that regardless of the platform, their goal is to keep you on there as long as possible.
Often times people become fearful and confused by the ever-changing algorithms on social media platforms. However, there is nothing to fear, only things to understand. To understand how the algorithm can help you is simply a matter of encouraging your followers to stay on your page or feed longer which in turn encourages them to stay on the platform as a whole longer.
Here are a couple ways you can inspire your followers to stay on your page or feed!
- Reply to their comments.
- Post 30-60 second videos.
- Include longer copy in your posts a couple times a week.
- Add to your story a couple times a day.
By supporting the goal of the algorithm you are actually promoting your brand more efficiently. You will find that the algorithm will rank your business higher if you do these things which will then increase your organic reach. No matter what just remember to be authentic and consistent with your content and engagement.