Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Creating Content
Tag: #tuesdaytip
Instagram Tip
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time-limited… Continue reading Instagram Tip
Remarketing
So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remarketing. No, this does not mean merely… Continue reading Remarketing
Solopreneur Struggle
I talk with a lot of other men and women who are solopreneurs. The common theme I hear is about their struggle to self-promote. As a solopreneur myself, I get it! It can be scary to be so vulnerable and put yourself out there for the world to see, but SO worth it! My best… Continue reading Solopreneur Struggle
New Client Acquisition
I have been asked a lot about how I have acquired my clients. I can honestly say that it has not been a particularly straight path. However, there are a few ways that I have found new clients, and they have found me. The first way I have met new clients is through word of… Continue reading New Client Acquisition
Build Your Authority
For many small business owners, the task of breaking through the noise and "outshining" your competition on social media is overwhelming. But it doesn't have to be! You can have success that translates to dollars by establishing yourself and your business as an authority or expert within your industry. Positioning your business or brand as… Continue reading Build Your Authority
Personal Brand
Many of my clients have a hard time, "self-promoting." They understand the need to put their products and/or services out there, but when it comes to their face, name, and personal brand, it becomes uncomfortable. They fear the judgment and risk of "bothering" someone with their self-promoting content. The reality of being a small business… Continue reading Personal Brand
Authenticity
Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity
Time on Your Socials
Last week I posed the question in one of my posts about how much time you are spending on your business' social media each day. I said that I spend an average of one hour per day on my own. I want to break this down for you today so you can see how to… Continue reading Time on Your Socials
5 Reasons NOT to be afraid of Social Media
Rather than re-invent the wheel today, I thought I would share some great advice from the Digital Matchbox! In their blog post, they discuss 5 reasons why you shouldn't be afraid to be on social media. The reasons include: 1. Everyone’s on social media - and you’d be missing out on a lot if you… Continue reading 5 Reasons NOT to be afraid of Social Media