We all know branding is crucial in marketing, but does it have to be so rigid? While it is vital to have a strong logo, your brand colors, and your preferred fonts, I believe that there is more fun to be had than staying too closely within those lines. From a social media marketing perspective,… Continue reading Branding
Tag: branding
Solopreneur Struggle
I talk with a lot of other men and women who are solopreneurs. The common theme I hear is about their struggle to self-promote. As a solopreneur myself, I get it! It can be scary to be so vulnerable and put yourself out there for the world to see, but SO worth it! My best… Continue reading Solopreneur Struggle
Instagram Story Best Practices
As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices
Instagram Do’s for Small Businesses
With the use of Instagram on the rise and quickly becoming the place to check out brands and products before people buy, it is essential to be sure yours is being utilized correctly. Just a few small changes can be the difference between engagement and sales. Here are my top tips: Consistent Naming: Be sure… Continue reading Instagram Do’s for Small Businesses