I am in the middle of two very different website redesigns. One was confusing to navigate, and the information unclear. The other is more simple and lacking in style and character. When designing your website, I believe a few things are vital to a successful finished product. Keep it clean and simple.Make sure it communicates… Continue reading Building a Website
Tag: copy
Instagram Tip
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time-limited… Continue reading Instagram Tip
Solopreneur Struggle
I talk with a lot of other men and women who are solopreneurs. The common theme I hear is about their struggle to self-promote. As a solopreneur myself, I get it! It can be scary to be so vulnerable and put yourself out there for the world to see, but SO worth it! My best… Continue reading Solopreneur Struggle
Pain Points
You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points
Authenticity
Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity
Instagram Copy
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy
Content Creation & Copy
I have had several conversations with people about how I come up with my content and copy. For me, it comes naturally, so I have had to really think about how and why I post the things I do for my clients. What it boils down to is creating content and copy that elicits emotion… Continue reading Content Creation & Copy
Content Curation
I get asked a lot about how I come up with and organize my content for each client and their social media platforms. The simple answer is that I plan out each client's content weekly. Then I execute it daily, making adjustments as things come up or as necessary. However, I do far more than… Continue reading Content Curation
Know your audience
We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience