Cultivating Relationships

The reason so many people find social media to be overwhelming and feel they are not seeing the results they would like has much to do with a lack of relationship building. Just like any other type of relationship, the bonds you form with your potential customers on social media need nurturing. You wouldn't meet… Continue reading Cultivating Relationships

Know your audience

We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience