I get asked about scheduling social media often. Most of the time people would like to know what platform/ system I use to schedule my client's social media. While I used to recommend Hootsuite or Sprout Social, I no longer use those platforms myself. I have found that Facebook has stepped up its game in… Continue reading Scheduling
Author: Lauren Holder
Hello all! I hope you enjoy my blog and feel uplifted and empowered after you read each one. My goal is to provide you with a daily dose of positivty and be unapologetically me.
User-Generated Content
One of the best ways to gain new followers and create new content is through user-generated content. User-generated content is content created and shared by your followers about your brand. This marketing strategy is a powerful way to reach people differently. Let's explore a couple of ways you can encourage your followers to create content… Continue reading User-Generated Content
Instagram Stories
You've heard about Instagram stories, and you've flipped through them, but what is all the buzz about stories? Instagram stories are a great way to improve your Instagram presence. Not only are they short bursts of content, but they offer great ways to engage with and reach your audience. One of the perks of using… Continue reading Instagram Stories
Branding
We all know branding is crucial in marketing, but does it have to be so rigid? While it is vital to have a strong logo, your brand colors, and your preferred fonts, I believe that there is more fun to be had than staying too closely within those lines. From a social media marketing perspective,… Continue reading Branding
Social Media for Non-profits
I recently did a presentation for the local chapter of the Association of Fundraising Professionals. Since time and money are often limited, I thought I would share a couple of the questions from this presentation to help those wearing all the hats in their non-profit organization. Keep in mind that some of this advice applies… Continue reading Social Media for Non-profits
Best Times to Post on Each Platform
A common question I get is when to post on social media. While I feel that each business's audience is different, Sprout Social released a new report of over 20,000 users with data suggesting the best times per platform. Before you take this information as total fact remember to do your own research. This information… Continue reading Best Times to Post on Each Platform
Building a Website
I am in the middle of two very different website redesigns. One was confusing to navigate, and the information unclear. The other is more simple and lacking in style and character. When designing your website, I believe a few things are vital to a successful finished product. Keep it clean and simple.Make sure it communicates… Continue reading Building a Website
Update: Apple’s iOS Tracking Permissions
Well, the day has come. Apple has rolled out its new, controversial update. This update includes new prompts within apps on Apple products to track data. While the full impact of this update is unknown, prompts from apps will begin to pop up for users to opt-in or out of data tracking. Regarding social media,… Continue reading Update: Apple’s iOS Tracking Permissions
Customer Service
In talking with one of my clients today, he told me about a recent frustration regarding a local business with inaccurate and un-updated information on their social media. He arrived at their storefront to find it was closed despite their hours listed online as being open. Time and time again, I have run into this… Continue reading Customer Service
Recreating the in-store experience online
Much of the buzz over the past year has been about reaching your consumers online since they cannot shop in-store. However, it looks like consumers may be shifting toward the digital shopping experience over in-person with things re-opening. While this does offer the customer more efficient shopping and the seller more revenue to support their… Continue reading Recreating the in-store experience online