User-Generated Content

One of the best ways to gain new followers and create new content is through user-generated content. User-generated content is content created and shared by your followers about your brand. This marketing strategy is a powerful way to reach people differently. Let’s explore a couple of ways you can encourage your followers to create content about your brand.

  1. Analyze the types of content/ photos your followers share and encourage them to recreate those images for your brand.
  2. Create a hashtag relevant to your brand, but not simply your brand name to encourage shares and content creation.
  3. Encourage your followers to share their experiences about your brand at your event.
  4. Tap into influencers. For a small fee or simple product sample trade, influencers will review your products and share content about your brand with their many followers.
  5. Make it a contest. Ask your followers to tag you in their posts for a prize, and you can stock up on user-generated content.
  6. Offer coupons or incentives for user-generated content.

While this is not an exhaustive list of ways to generate content from your followers, this is a great way to get started. Incorporating user-generated content into your social media strategy will reap substantial organic benefits.

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