Customer Service

In talking with one of my clients today, he told me about a recent frustration regarding a local business with inaccurate and un-updated information on their social media. He arrived at their storefront to find it was closed despite their hours listed online as being open. Time and time again, I have run into this… Continue reading Customer Service

Recreating the in-store experience online

Much of the buzz over the past year has been about reaching your consumers online since they cannot shop in-store. However, it looks like consumers may be shifting toward the digital shopping experience over in-person with things re-opening. While this does offer the customer more efficient shopping and the seller more revenue to support their… Continue reading Recreating the in-store experience online

Facebook Ads and Apple Update

You may have heard about the coming updates with Apple that are going to have significant impacts on Facebook advertising. This news has been churning in the industry since late December of 2020. While there is still no definitive news on this situation, more is said to be coming. According to Social Media Today, there… Continue reading Facebook Ads and Apple Update

Keywords to Convert

I wanted to take a minute to share a great infographic from Social Media Today. It includes 88 words that you can use to convert website visitors to taking action. While this infograpgic is specific to websites, I wanted to talk about the importance of using keywords like these across all your platforms. I have said this… Continue reading Keywords to Convert

How to Spend Your Marketing Dollars

In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading How to Spend Your Marketing Dollars

The Marketing Funnel is Dead

I have never loved the marketing funnel idea. While it has been drilled into marketing professionals forever, it has always left out an essential piece, in my opinion, the customer! In the funnel, the customer is an afterthought, but that makes no sense. Why would we put the people we want to spend money with… Continue reading The Marketing Funnel is Dead