With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
Everyone wants to know how to get their followers to engage with their posts or increase their engagement rate.
I love these four questions to guide your content creation. Sometimes it can be challenging to get started crafting your content.
So I won't lie, in my personal life, I am not always consistent. Be it ADHD or my conflicted desire to relax on the couch and clean my house; I am just not always on the ball. However, when it comes to my professional life and my business, consistency is a must. Thankfully, I have… Continue reading Be Consistent
If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm
Social media never sleeps. Unfortunately, we as humans and businesses owners have to sleep at some point. While there are instances when things can arise overnight, it is reasonable to address those things the following day. However, vigilance and near constant monitoring is vital to the success of your presence on social media. Seeing as… Continue reading Vigilance
I have had several conversations with people about how I come up with my content and copy. For me, it comes naturally, so I have had to really think about how and why I post the things I do for my clients. What it boils down to is creating content and copy that elicits emotion… Continue reading Content Creation & Copy
You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing
I get asked a lot about how I come up with and organize my content for each client and their social media platforms. The simple answer is that I plan out each client's content weekly. Then I execute it daily, making adjustments as things come up or as necessary. However, I do far more than… Continue reading Content Curation
With the use of Instagram on the rise and quickly becoming the place to check out brands and products before people buy, it is essential to be sure yours is being utilized correctly. Just a few small changes can be the difference between engagement and sales. Here are my top tips: Consistent Naming: Be sure… Continue reading Instagram Do’s for Small Businesses