Be Consistent

So I won't lie, in my personal life, I am not always consistent. Be it ADHD or my conflicted desire to relax on the couch and clean my house; I am just not always on the ball. However, when it comes to my professional life and my business, consistency is a must. Thankfully, I have… Continue reading Be Consistent

Understanding the Algorithm

If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm¬†is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm

Vigilance

Social media never sleeps. Unfortunately, we as humans and businesses owners have to sleep at some point. While there are instances when things can arise overnight, it is reasonable to address those things the following day.¬† However, vigilance and near constant monitoring is vital to the success of your presence on social media. Seeing as… Continue reading Vigilance

Timing

You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing

Content Curation

I get asked a lot about how I come up with and organize my content for each client and their social media platforms. The simple answer is that I plan out each client's content weekly. Then I execute it daily, making adjustments as things come up or as necessary. However, I do far more than… Continue reading Content Curation

Instagram Do’s for Small Businesses

With the use of Instagram on the rise and quickly becoming the place to check out brands and products before people buy, it is essential to be sure yours is being utilized correctly. Just a few small changes can be the difference between engagement and sales. Here are my top tips: Consistent Naming: Be sure… Continue reading Instagram Do’s for Small Businesses

Encourage Engagement

I recently had a conversation with one of my clients about post engagement on Facebook. We talked about which posts were doing well and the people who were engaging. She was talking about the people who were sharing and liking her posts and how great that is.   In this conversation, I explained the importance… Continue reading Encourage Engagement