Social media never sleeps. Unfortunately, we as humans and businesses owners have to sleep at some point. While there are instances when things can arise overnight, it is reasonable to address those things the following day.  However, vigilance and near constant monitoring is vital to the success of your presence on social media. Seeing as… Continue reading Vigilance


If you have spent any time on Instagram as a business owner, you have probably experienced people reaching out to you and promising thousands of followers for a small fee. What they do not tell you is that these "followers" are bots, not your target market and not actual customers that will spend money with… Continue reading Growth


You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing