Before founding Social Media by Lauren in 2017, Lauren graduated from Missouri State University with her degree in Public Relations and a Minor in Entrepreneurial Studies. She then went on to manage a local boutique where her love for social media management began to grow. Lauren then went on to work for The Arc of the Ozarks for 3.5 years as a program manager and ultimately the Marketing and Development Coordinator. Lauren has also served as the Publicity Chair, Newsletter and Website Design Chair and is currently the Marketing Chair for the Association for Women in Communications Springfield, Missouri Chapter Board of Directors.
It was in her marketing role at The Arc of the Ozarks that she began managing multiple social media accounts and self-teaching graphic design, best practices, and overall content curation. Since starting her business, Lauren has managed over 25 social media accounts. While her mission is to ease the stress of social media management for small business owners, she also prides herself in steady organic growth through carefully crafted content, engagement, and overall branding of social media. On average, her clients will see a 25-50% increase in likes, follows, and engagement annually.
Lauren’s passion for social media and content curation can be seen through her ever continuing education and desire to help her clients grow and succeed. Her knowledge of digital content not only comes from being self-taught but from many trainings and courses over the years like the Social Marketing Training through the Hootsuite Academy.