Social Media ROI

As I have discussed in the past, it can be difficult to measure your ROI with social media marketing. However, growing your presence and attracting new followers monthly should be taken into account. This growth is what I "hang my hat on," so to speak. When it comes to what I do, I cannot promise… Continue reading Social Media ROI

SEO and Social Media

I have been asked many times about how the work I do for someone's social media affects their SEO. While there are MANY things that play into your company's overall SEO and Google Ranking, my services on social media certainly help in boosting your SEO. Here are a couple things to consider when it comes… Continue reading SEO and Social Media

Instagram Story Best Practices

As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices


Often times, many questions come up when it comes to social media, website management, and a company's overall online presence. A large part of what I do is find the answers to my client's questions. Whether it is about a setting on their Facebook or some functionality on their website, I will take the time… Continue reading Investigate

Understanding the Algorithm

If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm


Social media never sleeps. Unfortunately, we as humans and businesses owners have to sleep at some point. While there are instances when things can arise overnight, it is reasonable to address those things the following day.  However, vigilance and near constant monitoring is vital to the success of your presence on social media. Seeing as… Continue reading Vigilance