Pain Points

You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points

5 Reasons NOT to be afraid of Social Media

Rather than re-invent the wheel today, I thought I would share some great advice from the Digital Matchbox! In their blog post, they discuss 5 reasons why you shouldn't be afraid to be on social media. The reasons include: 1. Everyone’s on social media - and you’d be missing out on a lot if you… Continue reading 5 Reasons NOT to be afraid of Social Media

Backstory

Some of you may know this, so this is for those who do not know my background. I graduated from Missouri State University in 2012 with my Bachelors Degree in Public Relations with a minor in Entrepreneurial Studies. While this may seem completely appropriate given where I am today, my path was not so clear… Continue reading Backstory

Marketing Dollars

In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading Marketing Dollars

Know your audience

We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience

2019 Digital Marketing Musts

As the internet changes and new generations move into the workforce and consumer space, it is essential to stay ahead of the curve. While there are certainly plenty of improvements you can make to your digital marketing strategy for 2019, these are my top picks. Consider adding or improving on these things in the coming… Continue reading 2019 Digital Marketing Musts

Teach a man to fish

We have all heard the Chinese proverb, "give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." We know that it is important to take the time to teach people things rather than just doing it for them. However, when it comes to business we often forget the… Continue reading Teach a man to fish