Much of the buzz over the past year has been about reaching your consumers online since they cannot shop in-store. However, it looks like consumers may be shifting toward the digital shopping experience over in-person with things re-opening. While this does offer the customer more efficient shopping and the seller more revenue to support their… Continue reading Recreating the in-store experience online
Tag: marketing
How to Spend Your Marketing Dollars
In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading How to Spend Your Marketing Dollars
The Marketing Funnel is Dead
I have never loved the marketing funnel idea. While it has been drilled into marketing professionals forever, it has always left out an essential piece, in my opinion, the customer! In the funnel, the customer is an afterthought, but that makes no sense. Why would we put the people we want to spend money with… Continue reading The Marketing Funnel is Dead
New Year, Same Plan
While leaving 2020 behind us may be exciting, one thing remains, uncertainty. Unfortunately, 2021 does not appear to be bringing much change in these first few months of the year. We will undoubtedly still be dealing with this pandemic for much of the new year. Although this outlook is bleak, we did gain some valuable… Continue reading New Year, Same Plan
Pain Points
You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points
5 Reasons NOT to be afraid of Social Media
Rather than re-invent the wheel today, I thought I would share some great advice from the Digital Matchbox! In their blog post, they discuss 5 reasons why you shouldn't be afraid to be on social media. The reasons include: 1. Everyone’s on social media - and you’d be missing out on a lot if you… Continue reading 5 Reasons NOT to be afraid of Social Media
Backstory
Some of you may know this, so this is for those who do not know my background. I graduated from Missouri State University in 2012 with my Bachelors Degree in Public Relations with a minor in Entrepreneurial Studies. While this may seem completely appropriate given where I am today, my path was not so clear… Continue reading Backstory
Marketing Dollars
In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading Marketing Dollars
Know your audience
We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience
2019 Digital Marketing Musts
As the internet changes and new generations move into the workforce and consumer space, it is essential to stay ahead of the curve. While there are certainly plenty of improvements you can make to your digital marketing strategy for 2019, these are my top picks. Consider adding or improving on these things in the coming… Continue reading 2019 Digital Marketing Musts