In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. 
Of course, I am a little biased, but I certainly believe that putting some of your money toward social media advertising is a must. However, there are a couple other wonderful opportunities you can utilize your marketing dollars for that will be sure to benefit your business. One of the better options is to use Google Ads. Google still runs the roost when it comes to internet searches, so it only makes sense to throw some money their way to rank higher and show up in front of your ideal customers/clients. This also goes hand in hand with your website and SEO.
Another growing and powerful marketing tool you can use is email marketing. This can be a great place to throw some of your dollars to stay top of mind with your stakeholders. There are countless platforms that work wonders and are very user-friendly to make email marketing easy and less daunting than it used to be.
As technology advances and continues to dominate the world as we know it, it only makes sense to channel your marketing efforts to reflect that. More people than ever are online and looking for fabulous brands like yours. Help them find you faster and with ease by taking advantage of the countless online marketing opportunities.
