Authenticity

Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity

Brand Humanization

One of the main things I talk about with my clients and potential clients is the type of content we are putting out. I discuss with them their goals and how we want to reach their prospective audience. In this conversation, I stress the importance of brand humanization. Brand humanization is all about authenticity and… Continue reading Brand Humanization