So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither.
One of the best ways to get your audience to engage with your ads is through remarketing. No, this does not mean merely hitting the run ad again button for another month. This means taking the content from said ad and reworking it so that it appears different but is ultimately the same.
Consumers won’t remember the ad from before, but if they were intrigued by it the first time, it would very likely catch their attention the second or third time. The trick is to continue putting it in front of them. Remarketing is a great way to gain brand recognition and encourage action from your audience. So, give it a try!