Last week I posed the question in one of my posts about how much time you are spending on your business’ social media each day. I said that I spend an average of one hour per day on my own. I want to break this down for you today so you can see how to manage your time and get the most out of your social media presence.
Most of my time spent on my social media is at the beginning of the week. On Mondays, I like to plan out all my content for the week ahead. This includes doing research on topics, writing my blog post, and planning my overall execution. I would say that this takes about 2-3 hours.
Then throughout the week, I post the already planned content. Posting requires time to create graphics, write the copy, and schedule accordingly. I also respond to comments, create and check on ads, and engage with my followers once a day. Sometimes this happens naturally throughout the day, and sometimes I have to deliberately set time aside to do this. I also set time aside once a week (probably about another hour) to follow and unfollow people on Instagram. Some excellent apps can help you to recruit new followers organically but do require time and attention.
Finally, at the end of the week, I schedule my content through the weekend. This includes my weekly video creation and editing and content creation for the other posts. I prefer to schedule my posts through the following Monday just in case life gets crazy. Some people prefer to schedule all of their content for the month, but I like to take things one week at a time.
To recap, each week, I spend 2-3 hours planning, 2-3 hours actually posting and about 2 hours engaging with my followers. Therefore, I spend about 7 hours a week (or 1 hour per day) on MY business’ social media. (For those wondering, this is the same strategy I use for my clients as well.) So, if you are looking to grow your social media presence organically, this is a great strategy to use. An hour a day should be plenty of time for you to build a solid presence for your business on social media. If this is too much time, try to start small, focus on posting regularly, and build up to your engagement strategies. Either way, the more attention you can give to your social media presence, the better.