There are many stats and things to look at when it comes to your social media. Of course, knowing who your audience is is the first thing to determine all the rest. You have to know your audience’s gender, age, interests, etc. to get a better idea of where they get their information, what they are looking for in said information and when they are on their preferred social media platforms each day.
While you have to determine what your industry needs and assess who is interacting with you and when, there is some great information from Sprout Social to help you get started. This article breaks down recent stats for 2018 for each social media platform. This is a great guide to help determine the who, what when and where of your social media.
If you or someone you know would be interested in learning more about reporting or my other services feel free to schedule a FREE consultation with me here.