Encourage Engagement

I recently had a conversation with one of my clients about post engagement on Facebook. We talked about which posts were doing well and the people who were engaging. She was talking about the people who were sharing and liking her posts and how great that is.   In this conversation, I explained the importance… Continue reading Encourage Engagement


Whether you are promoting yourself or your business, your social media has a personality. For example, I used to run the social media for a local non-profit. The personality we had was professional and loving. We shared triumphs and news related to our clients and overall field. People need a reason to be emotionally invested… Continue reading Personality