How many times have you seen pictures on Facebook and Instagram with no context? I can bet that unless it is really appealing, you continue scrolling. Why? Because people need to know what they are looking at. While captions are just one piece of your social media posts, they are not to be forgotten. Captions… Continue reading Context

B2B Tagging

I have had several questions about business to business tagging on Facebook. Most who are wondering about it are hesitant to tag other companies due to a fear of losing their clients or stakeholders. However, the benefits of tagging other businesses are far greater than the possible loss of a client due to tagging. A… Continue reading B2B Tagging

Increasing Organic Reach

We all know that you can spend money to get more traffic on your Facebook page, but what if you don't have any money to spend on Facebook? How can you cut through the noise and increase your organic reach? How can you compete with Facebook's ever-changing algorithm? Just a few simple changes can not… Continue reading Increasing Organic Reach

Teach a man to fish

We have all heard the Chinese proverb, "give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." We know that it is important to take the time to teach people things rather than just doing it for them. However, when it comes to business we often forget the… Continue reading Teach a man to fish


Whether you are promoting yourself or your business, your social media has a personality. For example, I used to run the social media for a local non-profit. The personality we had was professional and loving. We shared triumphs and news related to our clients and overall field. People need a reason to be emotionally invested… Continue reading Personality