Increasing Organic Reach

We all know that you can spend money to get more traffic on your Facebook page, but Facebook-image-what if you don’t have any money to spend on Facebook? How can you cut through the noise and increase your organic reach? How can you compete with Facebook’s ever-changing algorithm?

Just a few simple changes can not only increase your reach but encourage your audience to interact and spend money with your business

Get your audience involved. 

People engage with posts that make them feel like they are a part of something. Your job is to create content that encourages your audience to interact and ultimately share your posts on their pages. A couple easy ways to drive audience involvement on your posts include:

  1. Posts posing questions and eliciting responses.
  2. Creating events.
  3. Creating polls.

No matter what, make sure to keep your phrasing conversational. While these tips can help engagement, Facebook will penalize you for asking people to like, share or comment.

Change it up.

Another way to boost your organic reach is to change up your content. Provide your audience with a variety of content to keep them interested. Try to include short videos, images, and links from within Facebook as much as possible. Remember, the goal is to create content that your audience wants to share.

Share content that interests your audience.

It may be hard to identify precisely what your audience wants to see, but it is essential that you are giving them what they want. Don’t be afraid to share information from others in your industry. Creating a relationship rather than competition can actually provide credibility and drive people to your page.

Timing is everything. 

There are plenty of studies that provide insight “best times to post” on Facebook, but it ultimately comes down to your audience. Just because posting at 9am works for my audience, does not mean that it will be best for your audience. Look at your insights and regularly take note of the times your posts have seen the most engagement. Once you have identified the peak times, your audience is on Facebook you can schedule your posts appropriately.

The moral of the story is that your audience is your primary focus, not your products or services. Interested in getting help managing your social media and increasing your engagement? Contact Lauren today!

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