Have you heard about “user-generated content” (UGC), but unsure what it is or how to
use it? No worries! This is just a new/ digital way of saying word of mouth.
So, in the world of social media, UGC is content about your brand that your audience has created and shared with their followers. Not only is this great for you and your business, but it is an easy way to engage with your customers and demonstrate your appreciation for them by sharing their content. (Of course, you should always ask their permission before resharing.)
Focusing on UGC is a must. Find ways to encourage them to post about your brand. Whether it is through contests, ideas or feedback, UGC is the way to go to grow your following.