We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience
Tag: brand
Instagram Do’s for Small Businesses
With the use of Instagram on the rise and quickly becoming the place to check out brands and products before people buy, it is essential to be sure yours is being utilized correctly. Just a few small changes can be the difference between engagement and sales. Here are my top tips: Consistent Naming: Be sure… Continue reading Instagram Do’s for Small Businesses
Social Media and the Buying Cycle
Are you aware of the buying cycle? It is likely you are, at least, familiar with the phases; awareness, consideration, intent, purchase, loyalty, and referral. Have you considered how this connects with your social media presence and strategy? Knowing where you are and who you are targeting at a particular time is crucial to the… Continue reading Social Media and the Buying Cycle
Self-Promotion
Many of my clients have a hard time "self-promoting." They understand the need to put their products and/or services out there, but when it comes to their face, name and personal brand it becomes uncomfortable. They fear the judgment and risk of "bothering" someone with their self-promoting content. The reality of being a small business… Continue reading Self-Promotion
5 Social Media Mistakes
There are plenty of mistakes that can be damaging to your business via social media, but I have 5 main things that I try to get my clients to focus on. Of course we all make mistakes, and generally, your audience will look past small errors. However, some things cannot be overlooked and should be avoided… Continue reading 5 Social Media Mistakes
Who are you?
When it comes to branding, there is one very important question you have to answer; who are you? Of course, this is a loaded question and one that may have different answers over the years, but when it comes to your brand it is a question people are asking about you every day. They want… Continue reading Who are you?
A little goes a long way
As a small business owner myself, I understand the need to get your bang for your buck. That is why I encourage the use of my customizable packages. For a flat monthly fee you are guaranteed the following: Growth: With my help, your social media presence will consistently grow each month. By maintaining your appearance… Continue reading A little goes a long way
Your Business Deserves Some Love
Lately, I have been so focused on working hard for my clients and meeting their needs that my online presence was suffering. As a social media specialist, this does not look particularly good. So, I spent a reasonable amount of time on it last week and have already seen a return on my investment (meaning… Continue reading Your Business Deserves Some Love
Be Intentional
When it comes to social media management you have to be intentional. You have to put in the work in the areas that are not satisfying your needs. This does not have to be a painful process, but effort is required to make these changes and make them work for you. To be intentional you… Continue reading Be Intentional
Put yourself out there
Social media is a weird thing. While I did have social media in high school (the very beginning of this phenomenon), it was nothing like it is now. It was not something I was on daily, nor could I imagine being on it almost constantly. I did not grow up in a time when it… Continue reading Put yourself out there