Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm
Tag: facebook
Social Media ROI
As I have discussed in the past, it can be difficult to measure your ROI with social media marketing. However, growing your presence and attracting new followers monthly should be taken into account. This growth is what I "hang my hat on," so to speak. When it comes to what I do, I cannot promise… Continue reading Social Media ROI
Your Audience
A lot of people want to know the secret combination of the time of day, number of times a day and number of times a week to post on social media. Unfortunately, this is not a one size fits all kind of answer. While I am a believer in posting at least once a day… Continue reading Your Audience
Pay to Play on Facebook
You may have heard this, but when it comes to growing your Facebook, you have to pay to play. That means paid advertisements. Whether you want to spend $50 or $500 a month, you have to be willing to fork over some money for quick growth results. So, how do you decide the best way… Continue reading Pay to Play on Facebook
Growth
If you have spent any time on Instagram as a business owner, you have probably experienced people reaching out to you and promising thousands of followers for a small fee. What they do not tell you is that these "followers" are bots, not your target market and not actual customers that will spend money with… Continue reading Growth
Timing
You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing
Social Media Platforms
With all the different social media platforms available to us as business owners, deciding which ones to use can be tricky. All too often I find business owners trying to do them all. While I commend them for their effort and attempting to be present on all levels, this is not always the best strategy… Continue reading Social Media Platforms
Facebook 2019 Best Practices
Social Media Today is out with some great information on the optimal posting practices for Facebook. While much of this information is dependent on your audience, consider incorporating these tactics to your Facebook strategy this year. Here are top 4 practices: Video: It is no surprise that that posting video is still the best type… Continue reading Facebook 2019 Best Practices
Events
Are you in a service based industry? Do you host regular meetings or events? How about sales? All of these should be events that people can mark as attending on Facebook. One of the best ways to promote your business and have people share your business with their friends is through events. Events are a… Continue reading Events
Content Inspiration
Creating and maintaining original content for your social media can be exhausting and challenging. However, it doesn't have to be! The key to fresh ideas and captivating content is drawing inspiration from others. Here are my go-to spots to find content to recreate and personalize for my clients: Facebook Pages: Other businesses across the country… Continue reading Content Inspiration