How many times have you seen pictures on Facebook and Instagram with no context? I can bet that unless it is really appealing, you continue scrolling. Why? Because people need to know what they are looking at. While captions are just one piece of your social media posts, they are not to be forgotten. Captions… Continue reading Context
Tag: facebook
Facebook Templates
Facebook now offers several templates for you to use that may best fit your business. These templates come with tabs to help you better communicate with your followers. However, not every tab is relevant for every business. I have spent some time looking at the different options for templates for my clients. What it boils… Continue reading Facebook Templates
Encourage Engagement
I recently had a conversation with one of my clients about post engagement on Facebook. We talked about which posts were doing well and the people who were engaging. She was talking about the people who were sharing and liking her posts and how great that is. In this conversation, I explained the importance… Continue reading Encourage Engagement
Your Business Deserves Some Love
Lately, I have been so focused on working hard for my clients and meeting their needs that my online presence was suffering. As a social media specialist, this does not look particularly good. So, I spent a reasonable amount of time on it last week and have already seen a return on my investment (meaning… Continue reading Your Business Deserves Some Love
B2B Tagging
I have had several questions about business to business tagging on Facebook. Most who are wondering about it are hesitant to tag other companies due to a fear of losing their clients or stakeholders. However, the benefits of tagging other businesses are far greater than the possible loss of a client due to tagging. A… Continue reading B2B Tagging
Increasing Organic Reach
We all know that you can spend money to get more traffic on your Facebook page, but what if you don't have any money to spend on Facebook? How can you cut through the noise and increase your organic reach? How can you compete with Facebook's ever-changing algorithm? Just a few simple changes can not… Continue reading Increasing Organic Reach