I am asked to explain what it is that I do often, so I thought I would answer a few of these questions today! Tell me what it is you do and how it works. I manage small business' social media accounts. This includes posting, replying to comments, recruiting and engaging with followers, creating and… Continue reading Social Media Management FAQ
Tag: social media management
Daily
I have been asked many times if I would just post for a business a couple times per week rather than every day. While there may be scenarios and companies that this would make sense for, that is not the norm. I pride myself on posting every day for my clients. You may be asking… Continue reading Daily
ROI
I get asked a lot about ROI (return on investment) regarding the work I do with social media. The questions are usually in reference to how they will know that my services are worth it and how their sales and income will grow from my work on their social media. In short, I respond saying… Continue reading ROI
Instagram Story Best Practices
As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices
Understanding the Algorithm
If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm
Instagram Copy
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy
Blogging and SEO
You have probably heard from someone at some time that the easiest and best way toboost your SEO (Search Engine Optimization) is by having a blog on your website. This is absolutely true. However, there are a few things to remember to ensure you are getting the most out of this addition to your site.… Continue reading Blogging and SEO
Know your audience
We all know the importance of targeting and getting in front of the right people, but what happens after you have identified your audience? How do you then take them from potential customers to actual customers? You have to understand who they are and why they are interested in your brand, to begin with. You… Continue reading Know your audience
Facebook 2019 Best Practices
Social Media Today is out with some great information on the optimal posting practices for Facebook. While much of this information is dependent on your audience, consider incorporating these tactics to your Facebook strategy this year. Here are top 4 practices: Video: It is no surprise that that posting video is still the best type… Continue reading Facebook 2019 Best Practices
A day in the life
Many people have asked me what I do each day and how I help my clients. The short answer is that I manage their every day social media presence for them. The long answer is much more complicated. Social media management is more than posting every day. Each week I take inventory of what my… Continue reading A day in the life