One of the main things I talk about with my clients and potential clients is the type of content we are putting out. I discuss with them their goals and how we want to reach their prospective audience. In this conversation, I stress the importance of brand humanization. Brand humanization is all about authenticity and… Continue reading Brand Humanization
Tag: #tuesdaytip
Consumer Follow Through
Are you having trouble getting people to contact you about your business? Do you have a website and social media? If so, it is likely that you are not optimizing all of these platforms to their fullest potential. When it comes to the follow through of a consumer, you need to be easy to contact.… Continue reading Consumer Follow Through
Facebook 2019 Best Practices
Social Media Today is out with some great information on the optimal posting practices for Facebook. While much of this information is dependent on your audience, consider incorporating these tactics to your Facebook strategy this year. Here are top 4 practices: Video: It is no surprise that that posting video is still the best type… Continue reading Facebook 2019 Best Practices
Going Live
It's that time of year, Christmas is just 1 week away and the last thing on your mind is your social media strategy. So, I will try to keep today's post brief! Let's talk about "going live". So, you decided you want to have more live videos in 2019, great! However, there are several things… Continue reading Going Live
Social Listening
Have you heard of the term, social listening? Do you know what it is or how to use it to benefit your business? If you answered no, you are not alone. This is a very undervalued tactic that should be used by every business on social media. Social listening essentially shows you what people are… Continue reading Social Listening
Instagram Do’s for Small Businesses
With the use of Instagram on the rise and quickly becoming the place to check out brands and products before people buy, it is essential to be sure yours is being utilized correctly. Just a few small changes can be the difference between engagement and sales. Here are my top tips: Consistent Naming: Be sure… Continue reading Instagram Do’s for Small Businesses
Social Media and the Buying Cycle
Are you aware of the buying cycle? It is likely you are, at least, familiar with the phases; awareness, consideration, intent, purchase, loyalty, and referral. Have you considered how this connects with your social media presence and strategy? Knowing where you are and who you are targeting at a particular time is crucial to the… Continue reading Social Media and the Buying Cycle
Self-Promotion
Many of my clients have a hard time "self-promoting." They understand the need to put their products and/or services out there, but when it comes to their face, name and personal brand it becomes uncomfortable. They fear the judgment and risk of "bothering" someone with their self-promoting content. The reality of being a small business… Continue reading Self-Promotion
User-Generated Content
Have you heard about "user-generated content" (UGC), but unsure what it is or how to use it? No worries! This is just a new/ digital way of saying word of mouth. So, in the world of social media, UGC is content about your brand that your audience has created and shared with their followers. Not… Continue reading User-Generated Content
2019 Digital Marketing Musts
As the internet changes and new generations move into the workforce and consumer space, it is essential to stay ahead of the curve. While there are certainly plenty of improvements you can make to your digital marketing strategy for 2019, these are my top picks. Consider adding or improving on these things in the coming… Continue reading 2019 Digital Marketing Musts