Have you heard of the term, social listening? Do you know what it is or how to use it to 
benefit your business? If you answered no, you are not alone. This is a very undervalued tactic that should be used by every business on social media.
Social listening essentially shows you what people are saying on social media without you having to go looking. Social listening, also known as social monitoring, helps you identify what is being said about your brand in real time, track mentions on all platforms and examine metrics to determine patterns and trends.
The goal of using social listening tools, such as Hootsuite or Sprout Social is to simplify the social media world. These tools allow you to track messages, mentions, hashtags, and keywords that matter to you across all platforms. You can then use that information to keep your branding current with trends, uphold your reputation and provide the utmost customer service.
So, why wouldn’t you want to be listening? There are tools to help you do it, and no one has time to research every post for every hashtag relevant to your business. For more information on the benefits of social listening, check out this article from Social Media
Today.
