Often times, many questions come up when it comes to social media, website management, and a company's overall online presence. A large part of what I do is find the answers to my client's questions. Whether it is about a setting on their Facebook or some functionality on their website, I will take the time… Continue reading Investigate
Tag: #tuesdaytip
Understanding the Algorithm
If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm
Vigilance
Social media never sleeps. Unfortunately, we as humans and businesses owners have to sleep at some point. While there are instances when things can arise overnight, it is reasonable to address those things the following day. However, vigilance and near constant monitoring is vital to the success of your presence on social media. Seeing as… Continue reading Vigilance
Graphic Design
When it comes to content curation for social media, graphic design plays a huge role. From editing photos to creating stunning yet useful infographics, it is crucial to stay up to date on the trends and what will help you stand out. Social Media Today compiled a great list of the top trends for 2019,… Continue reading Graphic Design
Marketing Dollars
In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading Marketing Dollars
Eye-Catching Photos
When it comes to social media, eye-catching imagery is clutch. Whether it is a photo of you or a picture of a pineapple, it should draw the eye. Having images that evoke curiosity and encourage the viewer to read more or learn more can be a powerful tool for growing your following and creating meaningful… Continue reading Eye-Catching Photos
Instagram Copy
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy
Blogging
So, you want to write a blog. That's great! As you likely already know, blogging not only provides your followers with great content, but it also establishes you as a trustworthy and credible industry expert. Blogging also increases your SEO (search engine optimization), you can read all about this in my previous post on blogging… Continue reading Blogging
Video
By now, you have heard that video is king when it comes to social media content. So, how do you get started creating these eye-catching videos you see so often? How do you transform your raw and oftentimes rough footage into a seamless video? The biggest piece of advice I have when it comes to… Continue reading Video
Pay to Play on Facebook
You may have heard this, but when it comes to growing your Facebook, you have to pay to play. That means paid advertisements. Whether you want to spend $50 or $500 a month, you have to be willing to fork over some money for quick growth results. So, how do you decide the best way… Continue reading Pay to Play on Facebook