I get asked a lot about ROI (return on investment) regarding the work I do with social media. The questions are usually in reference to how they will know that my services are worth it and how their sales and income will grow from my work on their social media. In short, I respond saying… Continue reading ROI
Tag: social media
Reporting
When it comes to social media analytics, it is all about crafting the report with the information you are interested in. Whether you create these reports within your platforms, like you can with Google or you extract the data to formulate your own report, it is all about having the right information for you to… Continue reading Reporting
Instagram Story Best Practices
As you may or may not know, Instagram stories are becoming the norm and the driver behind most brands these days. Aside from simply adding to your story daily and keeping up with fresh content, there are some do's and don'ts when it comes to your story. DO. Take the time to have high-quality images… Continue reading Instagram Story Best Practices
Investigate
Often times, many questions come up when it comes to social media, website management, and a company's overall online presence. A large part of what I do is find the answers to my client's questions. Whether it is about a setting on their Facebook or some functionality on their website, I will take the time… Continue reading Investigate
Understanding the Algorithm
If you have been on social media at all you have likely heard about their algorithms. As described by Merriam-Webster, an algorithm is "the current term of choice for a problem-solving procedure, an algorithm is commonly used nowadays for the set of rules a machine (and especially a computer) follows to achieve a particular goal." What… Continue reading Understanding the Algorithm
Vigilance
Social media never sleeps. Unfortunately, we as humans and businesses owners have to sleep at some point. While there are instances when things can arise overnight, it is reasonable to address those things the following day. However, vigilance and near constant monitoring is vital to the success of your presence on social media. Seeing as… Continue reading Vigilance
Graphic Design
When it comes to content curation for social media, graphic design plays a huge role. From editing photos to creating stunning yet useful infographics, it is crucial to stay up to date on the trends and what will help you stand out. Social Media Today compiled a great list of the top trends for 2019,… Continue reading Graphic Design
Marketing Dollars
In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading Marketing Dollars
Eye-Catching Photos
When it comes to social media, eye-catching imagery is clutch. Whether it is a photo of you or a picture of a pineapple, it should draw the eye. Having images that evoke curiosity and encourage the viewer to read more or learn more can be a powerful tool for growing your following and creating meaningful… Continue reading Eye-Catching Photos
Instagram Copy
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time… Continue reading Instagram Copy