So, you want to write a blog. That's great! As you likely already know, blogging not only provides your followers with great content, but it also establishes you as a trustworthy and credible industry expert. Blogging also increases your SEO (search engine optimization), you can read all about this in my previous post on blogging… Continue reading Blogging
Tag: social media
Video
By now, you have heard that video is king when it comes to social media content. So, how do you get started creating these eye-catching videos you see so often? How do you transform your raw and oftentimes rough footage into a seamless video? The biggest piece of advice I have when it comes to… Continue reading Video
Cultivating Relationships
The reason so many people find social media to be overwhelming and feel they are not seeing the results they would like has much to do with a lack of relationship building. Just like any other type of relationship, the bonds you form with your potential customers on social media need nurturing. You wouldn't meet… Continue reading Cultivating Relationships
When to outsource
Small business owners are some of the hardest working people I have ever met. They will take on as much as humanly possible to ensure their business' growth and success. However, there comes a time when they have to start outsourcing certain parts of their business. Times when they cannot do any more or merely… Continue reading When to outsource
Hashtags
At this point, hashtags are a well known and commonly used thing when it comes to social media, but are they really important? YES! Hashtags can be the difference in 1 or 100 people seeing your post. So, how do you use them and how does it benefit your brand? When it comes to using… Continue reading Hashtags
Content Creation & Copy
I have had several conversations with people about how I come up with my content and copy. For me, it comes naturally, so I have had to really think about how and why I post the things I do for my clients. What it boils down to is creating content and copy that elicits emotion… Continue reading Content Creation & Copy
Growth
If you have spent any time on Instagram as a business owner, you have probably experienced people reaching out to you and promising thousands of followers for a small fee. What they do not tell you is that these "followers" are bots, not your target market and not actual customers that will spend money with… Continue reading Growth
Trolls and Negative Reviews
If you have been willing to put yourself and your business on social media, it is likely you have dealt with an upset customer, social media troll or received a negative review. In the heat of the moment, it can be hard to decide how to handle these situations. However, there is a right way… Continue reading Trolls and Negative Reviews
Timing
You have probably heard that the timing of your posts on social media is essential, but what does that mean? How do you apply this tactic? Why does it matter? When it comes to reaching your audience on social media, it is important to consider the time of day you post. Luckily, Facebook tells you… Continue reading Timing
Website redesign
When was the last time you took a hard look at your website? Did you create it or have it designed by another company years ago and then leave it alone? This is a common thing I see with many small business owners. All too often small business owners do not have the time to… Continue reading Website redesign