So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remixing. No, this does not mean merely hitting… Continue reading Remixing
Tag: social media
2021 Social Media Trends
If 2020 has taught us anything, it is the power and vitality of social media. From the growth and explosion of TikTok to brand transparency on social media, there is no doubt that social media is your key to success in 2021. Let's explore some trends coming our way in the next year. It is… Continue reading 2021 Social Media Trends
Instagram Tip
Have you noticed that more and more people are using longer captions on Instagram lately? Does it confuse you because you were always told to keep it short and sweet in the past? This is understandable and part of why social media management can be so difficult for small business owners. Not only is time-limited… Continue reading Instagram Tip
Remarketing
So you created an ad campaign on Facebook. It ran for a month and did pretty well. Now what? Do you rerun it or create a new campaign?? The answer is neither. One of the best ways to get your audience to engage with your ads is through remarketing. No, this does not mean merely… Continue reading Remarketing
Solopreneur Struggle
I talk with a lot of other men and women who are solopreneurs. The common theme I hear is about their struggle to self-promote. As a solopreneur myself, I get it! It can be scary to be so vulnerable and put yourself out there for the world to see, but SO worth it! My best… Continue reading Solopreneur Struggle
New Service
I have been toying with this idea for a while now, but I am excited to announce a new formal service within my business! You can now hire me as a social media consultant. Together we can set up the perfect social media plan for your business. Consultations will be customized for your business and… Continue reading New Service
Pain Points
You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points
New Client Acquisition
I have been asked a lot about how I have acquired my clients. I can honestly say that it has not been a particularly straight path. However, there are a few ways that I have found new clients, and they have found me. The first way I have met new clients is through word of… Continue reading New Client Acquisition
Build Your Authority
For many small business owners, the task of breaking through the noise and "outshining" your competition on social media is overwhelming. But it doesn't have to be! You can have success that translates to dollars by establishing yourself and your business as an authority or expert within your industry. Positioning your business or brand as… Continue reading Build Your Authority
Personal Brand
Many of my clients have a hard time, "self-promoting." They understand the need to put their products and/or services out there, but when it comes to their face, name, and personal brand, it becomes uncomfortable. They fear the judgment and risk of "bothering" someone with their self-promoting content. The reality of being a small business… Continue reading Personal Brand