In a recent discussion with a small business owner and friend, the topic of how to use your marketing dollars came up. The conversation was regarding the best marketing options for your money. It can be overwhelming to try and decide which avenues to choose from. Of course, I am a little biased, but I… Continue reading How to Spend Your Marketing Dollars
Tag: social media
The Marketing Funnel is Dead
I have never loved the marketing funnel idea. While it has been drilled into marketing professionals forever, it has always left out an essential piece, in my opinion, the customer! In the funnel, the customer is an afterthought, but that makes no sense. Why would we put the people we want to spend money with… Continue reading The Marketing Funnel is Dead
Routine
One of my biggest tips to business owners who want to improve their presence and consistency on their social media is to create a routine. Whether you schedule your posts ahead of time for the week or post each morning as you get your day started, having a set plan is a great first step.… Continue reading Routine
Boost Your LinkedIn Presence in 2021
With this platform continuing to grow in popularity and expand in performance, I thought these would be great to share.
Engaging Your Followers
Everyone wants to know how to get their followers to engage with their posts or increase their engagement rate.
4 Questions to Guide your Content Creation
I love these four questions to guide your content creation. Sometimes it can be challenging to get started crafting your content.
Facebook Ad Copy
When it comes to creating your copy for an ad, the first thing to keep in mind is to keep it short and sweet. Not only do you have limited time to catch and maintain someone's attention on social media, but Facebook has preferences and best practices designed for their platform.
Social Media Ad Creation
Creating ads on social media that provide value and return on your ad spend can be challenging but not impossible. Many factors go into creating a successful ad campaign on social media (specifically Facebook and Instagram). Let's take a look. Consider your goals for each ad. These goals will impact your placements, ad spend, graphics,… Continue reading Social Media Ad Creation
Be Consistent
So I won't lie, in my personal life, I am not always consistent. Be it ADHD or my conflicted desire to relax on the couch and clean my house; I am just not always on the ball. However, when it comes to my professional life and my business, consistency is a must. Thankfully, I have… Continue reading Be Consistent
Analytics
How often are you drilling down into your social media analytics? Weekly? Monthly? Quarterly? As a part of my social media management services, monthly reporting is my standard. Keeping up to date on the current trends and insights into your social media platforms is key to your organic growth and execution of your social media… Continue reading Analytics