I have been toying with this idea for a while now, but I am excited to announce a new formal service within my business! You can now hire me as a social media consultant. Together we can set up the perfect social media plan for your business. Consultations will be customized for your business and… Continue reading New Service
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Pain Points
You've heard of pain points before, right? So, you understand that when you are marketing your business to your identified target audience, you have to know these pain points. Identifying said pain points means knowing how your products or services solve a problem or make people's lives easier in some way. When it comes to… Continue reading Pain Points
New Client Acquisition
I have been asked a lot about how I have acquired my clients. I can honestly say that it has not been a particularly straight path. However, there are a few ways that I have found new clients, and they have found me. The first way I have met new clients is through word of… Continue reading New Client Acquisition
Build Your Authority
For many small business owners, the task of breaking through the noise and "outshining" your competition on social media is overwhelming. But it doesn't have to be! You can have success that translates to dollars by establishing yourself and your business as an authority or expert within your industry. Positioning your business or brand as… Continue reading Build Your Authority
Personal Brand
Many of my clients have a hard time, "self-promoting." They understand the need to put their products and/or services out there, but when it comes to their face, name, and personal brand, it becomes uncomfortable. They fear the judgment and risk of "bothering" someone with their self-promoting content. The reality of being a small business… Continue reading Personal Brand
Authenticity
Has anyone else noticed a shift in social media over the past year? I have! There has been a growing trend to be more authentic in social media. This trend has inevitably come from the explosion of influencers over the past couple of years dominating the market. People are longing for connection and genuine content.… Continue reading Authenticity
Time on Your Socials
Last week I posed the question in one of my posts about how much time you are spending on your business' social media each day. I said that I spend an average of one hour per day on my own. I want to break this down for you today so you can see how to… Continue reading Time on Your Socials
5 Reasons NOT to be afraid of Social Media
Rather than re-invent the wheel today, I thought I would share some great advice from the Digital Matchbox! In their blog post, they discuss 5 reasons why you shouldn't be afraid to be on social media. The reasons include: 1. Everyone’s on social media - and you’d be missing out on a lot if you… Continue reading 5 Reasons NOT to be afraid of Social Media
Big Brands vs. Small Business
I often ask my clients to identify other similar businesses across the country that they would like to be like in terms of their social media. From that information, we can draw inspiration on posts content, style, and overall strategy to help build their presence. However, many times, my clients are comparing themselves to major… Continue reading Big Brands vs. Small Business
The Algorithm
Did you know that the algorithms on Facebook and Instagram are almost constantly changing? Trying to keep up and appeal to it can make you crazy! That is why I remain consistent. If are changing your strategy weekly or daily to match the algorithm you will lose your consistency all while driving yourself nuts. By… Continue reading The Algorithm